The Step2 Company Names Current Lifestyle Marketing Agency of Record

CHICAGO (Feb. 14, 2008) — The Step2 Company, LLC, a leading manufacturer and marketer of high quality products for children and for the home and garden, has named Current Lifestyle Marketing its agency of record for public relations.

"We were impressed with Current Lifestyle Marketing's creativity and track record of reaching mothers of young children, our primary consumer target," said Brian Kirkendall, vice president of marketing at Step2. "Their dedicated Step2 team has already proven to be results-driven and strategic thinkers for our business." Initial work for Step2 began last fall when the agency promoted Step2's "Made in the U.S.A" labeling during the toy safety controversy, securing coverage regarding Step2's leadership in labeling practices through features in the Associated Press and Wall Street Journal. For 2008, the team will focus on reaching key media targets and industry influencers beginning at the annual February Toy Fair in New York, and continuing throughout the year with a pipeline of new product news.

This assignment is a perfect fit for us," added Virginia Devlin, general manager of Current Lifestyle Marketing. "Our leadership team has significant expertise in targeting moms — reaching them where and how they live — and we're excited to put those resources to use for a respected brand like Step2."

The business will be run out of the Chicago office of Current Lifestyle Marketing, under the leadership of Devlin and Amy Colton, a founding member of the Marketing to Moms Coalition.

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About Current Lifestyle Marketing
Current Lifestyle Marketing is an independent specialist agency that is part of The Interpublic Group of Companies' (IPG) Constituency Management Group. Current Lifestyle Marketing is focused on helping clients create strategic marketing campaigns that seamlessly integrate with the ever-changing activities, interests and opinions of today's consumers. Launched in July 2006, today the agency has offices in Chicago, Dallas, Los Angeles and San Francisco. For more information, visit www.CurrentLifestyleMarketing.com.