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Friday, October 03, 2008
Top Toy Retailer Reveals "Fabulous 15" Representing the Best of the Season
(STREETSBORO, OHIO) — October 1, 2008 — With the official start of the holiday shopping season just a few short weeks away, Toys"R"Us has announced their "Fabulous 15" hot toys for 2008 and Step2®'s 50's Diner play kitchen tops the list.
This highly anticipated shopping cheat-sheet for families represents the definitive selection of toys for kids' wish lists this holiday season. Carefully selected after a comprehensive review process, the Step2 50's Diner play kitchen was chosen as a top choice for children 13 months to two years of age.
"After a thorough evaluation of all new toy introductions throughout the year, and consultations with our global merchandising team in 34 countries, Toys"R"Us has the unique ability to provide our guests with THE ultimate list of items certain to bring big smiles to kids' faces — the Toys"R"Us Hot Toy list," said Karen Dodge, Senior Vice President, Chief Merchandising Officer, Toys"R"Us, U.S.
The new retro style 50's Diner from Step2 lets toddlers step back to yesteryear with a classically styled play kitchen that features everything needed to prepare an imaginary meal and serve customers &emdash; just like a real diner. The 50's Diner comes packed with fun activities and accessories including an oven, grill, dishware, spatula, ice cream scoop, sundae dishes, deep fryer, ketchup and mustard bottles, and a sink to clean the dishes. To help kids turn up the heat, a griddle pan and coffee pot activate electronic sizzling and bubbling sounds when placed on the stove's front burner. A tabletop seating area for pretend customers includes a working jukebox that lets kids rock around the clock with three 50's-style tunes. The 50's Diner is appropriate for children ages 2 years and up and retails for $149.99.
"We appreciate this recognition from such an important retail industry leader." said Step2 CEO Scott Levin. "We pride ourselves on creating toys that are safe, fun, and provide hours of imaginative play for kids. The Step2 50's Diner is fun because it's a fresh take on our fun play kitchens and play houses but it harkens back to a time when parents and grandparents were kids."
The 50's Diner is part of the Step2 lineup of high-quality, imaginative toys for kids, including its signature play kitchens, sand and water toys, ride on vehicles, swing sets and wagons. For more information visit www.step2.com, or view all items featured on Toys"R"Us' Hot Toys List at www.Toysrus.com/HotToys.
About Step2
The Step2® Company is a family company with brands including Step2®, Infantino®, and Thinkativity® that foster learning and development through creative play in children from birth to school-age years. Step2, based in Streetsboro, Ohio, is the largest American manufacturer of preschool and toddler toys and the world's largest rotational molder of children's and home products, including children's play kitchens, playhouses, outdoor toys and ride on toys, as well as home products such as mailboxes, outdoor furniture and trash cans. Infantino, headquartered in San Diego, Calif. is a leading designer and international distributor of innovative and original infant, toddler, and preschool products. Featuring fashion-forward designs, the popular product lines include classic creative baby toys and puzzles, innovative soft baby carriers, and simple, no-fuss baby travel systems. New Jersey-based Thinkativity is a leading innovator of electronic and early learning toys promoting inventive play patterns through original musical compositions and stories that inspire children to explore, play and learn. Visit www.step2.com, www.infantino.com and www.thinkativity.com to learn more about the Step2 Company brands
About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer. Currently it sells merchandise through more than 1,500 stores, including 585 Toys"R"Us stores and 262 Babies"R"Us stores in the U.S., more than 693 international stores in 33 countries, which includes licensed and franchise stores, and through its Internet site at www.Toysrus.com.
CONTACT:
Dotti Franks, Vice President Marketing Communications
dfranks@step2.net; 330-656-0440
Margaux Vega, Current Lifestyle Marketing
mvega@currentlm.com; 415-449-0126
(STREETSBORO, OHIO) — October 1, 2008 — With the official start of the holiday shopping season just a few short weeks away, Toys"R"Us has announced their "Fabulous 15" hot toys for 2008 and Step2®'s 50's Diner play kitchen tops the list.
This highly anticipated shopping cheat-sheet for families represents the definitive selection of toys for kids' wish lists this holiday season. Carefully selected after a comprehensive review process, the Step2 50's Diner play kitchen was chosen as a top choice for children 13 months to two years of age.
"After a thorough evaluation of all new toy introductions throughout the year, and consultations with our global merchandising team in 34 countries, Toys"R"Us has the unique ability to provide our guests with THE ultimate list of items certain to bring big smiles to kids' faces — the Toys"R"Us Hot Toy list," said Karen Dodge, Senior Vice President, Chief Merchandising Officer, Toys"R"Us, U.S.
The new retro style 50's Diner from Step2 lets toddlers step back to yesteryear with a classically styled play kitchen that features everything needed to prepare an imaginary meal and serve customers &emdash; just like a real diner. The 50's Diner comes packed with fun activities and accessories including an oven, grill, dishware, spatula, ice cream scoop, sundae dishes, deep fryer, ketchup and mustard bottles, and a sink to clean the dishes. To help kids turn up the heat, a griddle pan and coffee pot activate electronic sizzling and bubbling sounds when placed on the stove's front burner. A tabletop seating area for pretend customers includes a working jukebox that lets kids rock around the clock with three 50's-style tunes. The 50's Diner is appropriate for children ages 2 years and up and retails for $149.99.
"We appreciate this recognition from such an important retail industry leader." said Step2 CEO Scott Levin. "We pride ourselves on creating toys that are safe, fun, and provide hours of imaginative play for kids. The Step2 50's Diner is fun because it's a fresh take on our fun play kitchens and play houses but it harkens back to a time when parents and grandparents were kids."
The 50's Diner is part of the Step2 lineup of high-quality, imaginative toys for kids, including its signature play kitchens, sand and water toys, ride on vehicles, swing sets and wagons. For more information visit www.step2.com, or view all items featured on Toys"R"Us' Hot Toys List at www.Toysrus.com/HotToys.
About Step2
The Step2® Company is a family company with brands including Step2®, Infantino®, and Thinkativity® that foster learning and development through creative play in children from birth to school-age years. Step2, based in Streetsboro, Ohio, is the largest American manufacturer of preschool and toddler toys and the world's largest rotational molder of children's and home products, including children's play kitchens, playhouses, outdoor toys and ride on toys, as well as home products such as mailboxes, outdoor furniture and trash cans. Infantino, headquartered in San Diego, Calif. is a leading designer and international distributor of innovative and original infant, toddler, and preschool products. Featuring fashion-forward designs, the popular product lines include classic creative baby toys and puzzles, innovative soft baby carriers, and simple, no-fuss baby travel systems. New Jersey-based Thinkativity is a leading innovator of electronic and early learning toys promoting inventive play patterns through original musical compositions and stories that inspire children to explore, play and learn. Visit www.step2.com, www.infantino.com and www.thinkativity.com to learn more about the Step2 Company brands
About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer. Currently it sells merchandise through more than 1,500 stores, including 585 Toys"R"Us stores and 262 Babies"R"Us stores in the U.S., more than 693 international stores in 33 countries, which includes licensed and franchise stores, and through its Internet site at www.Toysrus.com.
CONTACT:
Dotti Franks, Vice President Marketing Communications
dfranks@step2.net; 330-656-0440
Margaux Vega, Current Lifestyle Marketing
mvega@currentlm.com; 415-449-0126
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