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Wednesday, January 24, 2007

I've got a great reason for posting today: we're currently preparing our Spring/Summer catalog, so if you want a copy, you'd better request it soon. You can register for your free copy by putting your email address into the box to the right and hitting "go". We'll then ask you for your mailing address, and you'll be on our list. Couldn't be any simpler!

Why "Play it again, Sam"? I suppose because I'm also glad to announce that we've brought back an old favorite for one more short-term promotion. Among other things, the Deluxe Kitchen is shipping for free through February 5.

To find out which other items are included, just click on over to Step2.com and take a gander. If nothing shows up, that means that it's later than February 5th, and the special offer has expired. (In which case you'll just have to pay for shipping, as this offer ends 2/5/07)

Posted by: Andy    view/add comments
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Tuesday, January 23, 2007

We're pleased to introduce Scott Levin, our new president and chief executive officer. Here is the press release:

LEVIN NAMED PRESIDENT AND CEO OF STEP2

Contact: Dotti Foltz, Director Marketing Communications
330-656-0440
dfoltz@step2.net

Streetsboro, Ohio - January 22, 2007

Scott Levin has been named President and Chief Executive Officer of The Step2 Company, LLC ("Step2"), a leading designer, manufacturer and marketer of large format, rotationally molded children's and home products sold under the Step2 brand. Levin succeeds Thomas Murdough, Jr., Step2's founder, who will remain as an active board director.

Prior to joining Step2, Levin was President of Pentair Corporation's Pool and Spa Division, a $650 million global leader in pool and spa equipment with R&D, manufacturing, and distribution facilities in North Carolina, California, Texas and Mexico. He brings to the company significant experience in leadership, general management, product development, operations, supply chain management and finance.

Levin stated, "I see the tremendous opportunities for Step2's market leading innovations in the children's and home products industries and am excited to lead the Company through its next phase of growth."

Yvonne Marsh, a Senior Managing Director at Liberty Partners, stated, "We are extremely excited about Scott's appointment and will continue to support the leadership team as they build on Step2's position in its markets. Tom Murdough's vision and leadership have been invaluable to the industry and to Step2, and we welcome his continued participation on the Board of Directors."

About Step2
Step2, based in Streetsboro, Ohio, is a leading designer, manufacturer and marketer of large format, rotationally molded children's and home products sold under the Step2 brand. The Company's product line includes kitchen playsets, playhouses, climb and slide activities, sandboxes, water play activities, riding products, and creative furniture, as well as mailboxes, storage sheds, gardening / landscaping products, and refuse containers. Step2 distributes its products through multiple retail channels including toy retailers, mass merchants, home centers, and the Internet. Liberty Partners acquired Step2 in April 2006.

About Liberty Partners
Liberty specializes in middle-market private equity investments in manufacturing, business services, and education-related companies. Since its founding in 1992, the firm has committed over $1 billion to more than 45 investments. Liberty typically seeks to deploy $20 million to $75 million of equity for controlling or substantial-minority positions in North American-based companies through a range of transaction structures - leveraged buyouts, corporate divestitures, recapitalizations, going-privates, build-ups, and growth financings.

Posted by: Rob MacKay    view/add comments
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