The Step2 Company, LLC is proud to announce their selection as one of Internet Retailer's Hot 100 Best Retail Web Sites in their December 2007 issue. This distinction is an outstanding honor in the competitive e-retailing arena and Step2 is honored to be recognized in the 9th annual review conducted by this respected industry publication.

According to the magazine, "Market leaders in e-commerce stand out in the crowd because, among other things, they are innovative and engaging, create striking and effective site designs so something as critical as site search is better that the rest, they take risks on new concepts and technologies and know their consumers extraordinarily well, exceeding their desires and needs." These are among the qualities the magazine looked for when selecting this year's most distinguished e-retailers. We invite you to read on to learn what Internet Retailer had to say about this recognition for The Step2 Company in their news release entitled "Out of the Box."

Toy Retailer Step2 named in Hot 100 by Internet Retailer

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What types of toys will you be buying this holiday season? Electronic toys? A play kitchen? Outdoor playhouses or climbers? Amid recent trends of toys being made with ever-increasing electronic stimulation and computerized activity, you might consider remembering the "good old days," when children were in charge of directing their own play time.

At Step2, we've always been big fans of developing young and active imaginations with durable playhouses, toy kitchens, riding toys, and more. Designing Spaces, an educational TV program that plays across the United States, recently ran an episode that featured this beneficial style of play. Take a look—we're sure you'll be convinced that something wonderful happens when play time becomes about imaginations, family time, and social interaction!