Press Releases

Latest Press Releases

Furry Family Members Snooze in Style with New Pet Collection from The Step2® Company LLC

By: The Step2 Company | May 21, 2020

STREETSBORO, Ohio – May 21, 2020 – It’s time to wag your tails and listen right meow!

The Step2® Company LLC, a leading toy and home solutions innovator, unveils a new pet collection to give your cuddly companions and furry family members a cozy place of their own to sleep and play.

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Elevate Family Playtime with New Car Wash Splash Center™ and Waterpark Arcade™ from The Step2® Company LLC

By: The Step2 Company | May 7, 2020

STREETSBORO, Ohio – May 7, 2020 – Ready to make a splash this summer without ever leaving your backyard?

The new Step2 Car Wash Splash Center™ and Waterpark Arcade™ provide hours of untethered sensory and social sibling play (rain or shine) — no park required.

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The Step2 Company LLC Rolls Out New Collection of Ball-Based Play & Learning Toys

By: The Step2 Company | February 21, 2020

STREETSBORO, Ohio – February 21, 2020 – A new line of toys helps to support childhood development through ball-based play.

These new toys supports physical development along all the stages of childhood, teaching, encouraging and inspiring young imaginations with toys that last for generations.

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Splash into Summer Adventure and Support Social Play with the Newest Step2® Water Tables

By: The Step2 Company | May 28, 2019

STREETSBORO, Ohio – May 28, 2019 – Summer is right around the corner, and outdoor fun is the highlight of the season for all.

Take kids on an adventure with these three new water tables from Step2®.

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Tony Ciepiel Named CEO Step2 Discovery Beginning April 2nd

By: The Step2 Company | April 2, 2018

STREETSBORO, Ohio – April 2, 2018 – Aterian Investment Partners (“Aterian”) today announced that Anthony (“Tony”) Ciepiel has been named Chief Executive Officer (CEO) of Step2 Discovery.  In this position, Tony will lead the combined businesses of The Step2 Company, LLC and Backyard Discovery, effective April 2, 2018.

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Step2 Focuses on Thematic and Imaginative Play in New Fall 2017 Line

By: The Step2 Company | September 20, 2017

STREETSBORO, Ohio – Step2 Discovery, LLC. has created a line of fall toys under the Step2 brand that allow for thematic play and aid development of gross and fine motor skills.

The fall line includes the Disney Pixar© Cars 3 Ride Around Racer, Disney Pixar© Cars 3 Roller Coaster, Disney Princess© Chariot Wagon, Euro Edge Kitchen, Hot Wheels™ Road Rally Raceway, My First Christmas Tree, Pretty & Posh Vanity with Stool and Race Away Coaster. Additionally, Step2 will be releasing a new line of wooden play sets this holiday season.

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 Step2 and McLaren Automotive take a new approach to open-top cars

By: The Step2 Company | August 16, 2017

STREETSBORO, Ohio – McLaren Automotive has teamed up with The Step2 Company, LLC, a large North American toy manufacturer, to create a unique model tailored to appeal to a small but very important audience.

The revolutionary 570S Step2 Push Sports Car was designed with family in mind, providing practical support for modern living by allowing parents to carry out their daily tasks or simply enjoy a leisurely stroll in the park without needing a conventional stroller.

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Archived Press Releases

Step2 Focuses on Creative and Imaginative Play for the Outdoors in Spring 2017 Line

Step2 Discovery Announces First Line of Hero Products Under New Holding Name at 2017 International Toy Fair

Step2 McLaren 570S Push Sports Car Debuts at 2017 International Toy Fair


Step2 Donates $10,000 to Local Police Department to Kick Off Holiday Season

Aterian Investment Partners Acquires Step2 to Create the Largest Outdoor Toy Company in North America