Press Releases

Latest Press Releases

Tony Ciepiel Named CEO Step2 Discovery Beginning April 2nd

By: The Step2 Company | April 2, 2018

STREETSBORO, Ohio – April 2, 2018 – Aterian Investment Partners (“Aterian”) today announced that Anthony (“Tony”) Ciepiel has been named Chief Executive Officer (CEO) of Step2 Discovery.  In this position, Tony will lead the combined businesses of The Step2 Company, LLC and Backyard Discovery, effective April 2, 2018. Mr. Ciepiel was most recently Chief Operating Officer of Vitamix Corporation (“Vitamix”), a privately held, family owned and operated manufacturer of high-performance blending equipment for home and commercial use.

Tony will succeed Tom Doherty, Interim CEO, who was appointed in July of 2017.

“We are thrilled to have Tony join the team and lead the organization to accelerate growth in existing and developing markets,” said Michael Fieldstone, Principal at Aterian Investment Partners. “We also want to thank Tom Doherty and Lawton Bloom for their leadership during this transition.”

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Step2 Focuses on Thematic and Imaginative Play in New Fall 2017 Line

By: The Step2 Company | September 20, 2017

STREETSBORO, Ohio – Step2 Discovery, LLC. has created a line of fall toys under the Step2 brand that allow for thematic play and aid development of gross and fine motor skills.

The fall line includes the Disney Pixar© Cars 3 Ride Around Racer, Disney Pixar© Cars 3 Roller Coaster, Disney Princess© Chariot Wagon, Euro Edge Kitchen, Hot Wheels™ Road Rally Raceway, My First Christmas Tree, Pretty & Posh Vanity with Stool and Race Away Coaster. Additionally, Step2 will be releasing a new line of wooden play sets this holiday season.

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 Step2 and McLaren Automotive take a new approach to open-top cars

By: The Step2 Company | August 16, 2017

STREETSBORO, Ohio – McLaren Automotive has teamed up with The Step2 Company, LLC, a large North American toy manufacturer, to create a unique model tailored to appeal to a small but very important audience.

The revolutionary 570S Step2 Push Sports Car was designed with family in mind, providing practical support for modern living by allowing parents to carry out their daily tasks or simply enjoy a leisurely stroll in the park without needing a conventional stroller.

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Archived Press Releases

2017
Step2 Focuses on Creative and Imaginative Play for the Outdoors in Spring 2017 Line

Step2 Discovery Announces First Line of Hero Products Under New Holding Name at 2017 International Toy Fair

Step2 McLaren 570S Push Sports Car Debuts at 2017 International Toy Fair

2016

Step2 Donates $10,000 to Local Police Department to Kick Off Holiday Season

Aterian Investment Partners Acquires Step2 to Create the Largest Outdoor Toy Company in North America